Victoria and Amelia Blog

  Ofelas Islandshästar & Guideservice In the shadow of Sweden’s highest mountain Kebnekaise you find a small, experienced guiding company with Icelandic horses. The area is close to Kalix river in the north, an ancient Sami country, where you are constantly reminded of the previous generations and their way of life. Kerstin Nilsson and Matti Berg, who run Ofelas, actually both have Sami roots, and the word Ofelas refers to the word “guide” in Sami. An environmental pioneer The first country in the world to establish an Environmental Protection Agency in 1967, Sweden also hosted the first UN conference on the global environment in 1972. Ambitious goals for sustainability in Sweden The Swedish government has set ambitious goals for sustainability, including going fossil-free by 2045 and 100 per cent renewable energy.

  Key Aspects of Finnish Sustainable Tourism National Strategy :  Finland's 2025-2028 strategy aims for sustainable, competitive growth, prioritizing sustainability management as a key advantage. Sustainable Travel Finland (STF) Program : A free, comprehensive toolkit for tourism companies and destinations. Guides businesses through a 7-step development path towards sustainability. Companies earning the STF label demonstrate commitment to minimizing harm and continuously improving. Focus on Nature & Culture: Leverages deep Finnish connection to nature, with 41 national parks managed by Metsähallitus. Includes cultural aspects like Sámi traditions, historic towns, and supporting local artisans. Community & Local Economy:  Encourages buying local products and services to support vibrant communities, as seen in examples like Salla's controlled growth. Proactive Management:  Develops indicators to manage visitor flows and prevent negative impacts, balancing growt...

Celebrating the arrival of 2026 with themes of  innovation, growth, continuous learning, skill development, and digital transformation , focusing on empowering individuals and shaping a smarter, connected future. Amelia at Croptik Services. #ict #digitaltransformation