Visit Finland for sustainable tourism

 


Key Aspects of Finnish Sustainable Tourism

  • National Strategy: Finland's 2025-2028 strategy aims for sustainable, competitive growth, prioritizing sustainability management as a key advantage.
  • Sustainable Travel Finland (STF) Program:
    • A free, comprehensive toolkit for tourism companies and destinations.
    • Guides businesses through a 7-step development path towards sustainability.
    • Companies earning the STF label demonstrate commitment to minimizing harm and continuously improving.
  • Focus on Nature & Culture:
    • Leverages deep Finnish connection to nature, with 41 national parks managed by Metsähallitus.
    • Includes cultural aspects like Sámi traditions, historic towns, and supporting local artisans.
  • Community & Local Economy: Encourages buying local products and services to support vibrant communities, as seen in examples like Salla's controlled growth.
  • Proactive Management: Develops indicators to manage visitor flows and prevent negative impacts, balancing growth with preserving core values like tranquility.

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